Libby Smith Brand Identity
Libby Smith’s brand identity is fun, colorful, warm and adventurous. There are so many fun and unique elements to this brand identity. Libby is a travel agent and she wanted to create a brand that made her ideal client feel excited and adventurous. She didn’t want the typically palm tree in her brand identity because a lot of travel agents do that. She wanted a brand that shows her clients she can help them travel anywhere in the WORLD.