Goodbye Cookie-Cutter, Hello Custom Websites that Wow Clients and Boost Your Business.

Master WordPress and design fully custom sites that attract premium clients—all without a single line of code. Build custom sites that scale businesses and command premium prices.

If you want to go from stuck freelancer to thriving creative entrepreneur, you need to add a powerhouse to your toolkit: WordPress.

Winning at WordPress teaches you how to take full control of your web design business by mastering the most powerful, customizable platform in the world—without needing a single line of code.

This isn’t just another design course. It’s your fast-track to building a thriving, profitable business that works for you, while giving you the creative freedom you’ve been craving.

Let your creativity bloom with WordPress

Let your creativity bloom with WordPress

Let your creativity bloom with WordPress

Let your creativity bloom with WordPress

Let your creativity bloom with WordPress

Let your creativity bloom with WordPress

Let your creativity bloom with WordPress

Let your creativity bloom with WordPress

Ready to breathe new life into your web design business?

Make designing websites fun and simple

Make designing websites fun and simple

Make designing websites fun and simple

Make designing websites fun and simple

Make designing websites fun and simple

Make designing websites fun and simple

Make designing websites fun and simple

Make designing websites fun and simple

Does this sound like you?

You’re a freelance web designer stuck in the weeds

You’ve built websites on platforms like Squarespace or Wix, but you’re ready to offer more. You want to take on bigger projects with higher-paying clients—without being limited by templates. WordPress is your next step to creating custom, high-end designs that allow you to scale your freelance business.

You’re uninspired by what your current platform has to offer

You’ve hit a ceiling with platforms like Wix or Squarespace & it’s frustrating. You’re tired of feeling boxed in by limited templates, rigid layouts & basic functionality. You crave creative freedom, the ability to customize & a platform that evolves with your growing business. WP gives you all of that—and more.

You’re struggling to stand out among your competitors

The design world is competitive, and you’re feeling it. You know your work is good, but your website projects aren’t helping you rise above the noise. If you want to break free and deliver truly unique, custom sites that clients can’t get anywhere else, mastering WP will set you apart and give you the competitive edge.

You’re sick of not booking bigger projects

You’ve got the talent, but you keep booking low-budget clients. You’re tired of settling for small-budget clients when you know you could be doing so much more. With WP in your arsenal, you’ll have the skills to confidently take on higher-paying clients and more ambitious projects that push your creative boundaries—and boost your income.

“The course is just amazing, no other way to describe it. There really isn’t anything like this out there.”

“I’m so glad I decided to purchase the course. The structure is great, easy to follow and Alyssa is so chill in the way she explains everything… There’s no gatekeeping and she’s very encouraging throughout the course. So I would definitely say this course is worth it!! If you’re doubting, trust me, go for it, it’s the perfect way to start learning WordPress.”

– Klara, Mala Creative Studio

How Winning at WordPress Will Change Your Business

Unlock Bigger Budgets

When you offer WordPress, you’re tapping into clients who need more than a simple, cookie-cutter website. You’re now working with businesses ready to invest—and you’ll be paid accordingly.

Stop Wasting Time

No more endless hours Googling how to fix things. I’ll show you exactly what to do and how to do it, saving you from headaches and trial-and-error.

Position Yourself as the Expert

Clients love WordPress because it’s professional, reliable, and scalable. When you become a WordPress expert, you’re no longer just “a designer”—you’re a sought-after professional.

NEW NEW NEW!

SLACK

COMMUNITY 

CHANNEL

All Winning at WordPress members will be invited to the community Slack channel; Here you’ll find Office Hours, monthly challenges, a place to ask questions and share your wins with fellow web designers.

In just 10 modules, you’ll go from being stuck in cookie-cutter land to building jaw-dropping, custom WordPress sites that wow clients and leave your competitors in the dust.

Forget the myth that WordPress is intimidating or complicated. I’m here to show you it’s not only doable but that it will completely change the way you design, build, and scale websites. WordPress is the gold standard of web design platforms for good reason—customization, control, and scalability. When you unlock its potential, you’re opening the door to better-paying clients, more creative control, and a business that works for you.

Why WordPress?

Sure, you’ve heard about WordPress. Maybe you’ve even dabbled in it or gasp run the other way because it felt overwhelming. But here’s the thing: mastering WordPress is a must if you want to:

  • Charge premium rates: WordPress websites command higher prices than DIY platforms. Clients know the value of flexibility and functionality, and they’re willing to pay for it.
  • Design with total freedom: No more template restrictions. Build custom, one-of-a-kind sites that perfectly represent your clients’ brands and visions.
  • Scale your business: With WordPress, you aren’t limited. Whether you’re managing a portfolio of 10 or 100 clients, this platform will grow with you.
  • Future-proof your skills: WordPress powers more than 40% of websites globally, and the demand for skilled designers is only growing.

Stop Leaving Money (and Creativity) on the Table

Are you tired of turning down high-ticket projects because you don’t feel confident with WordPress? Or maybe you’re frustrated by the limitations of other platforms, knowing you could offer your clients more. Imagine if you could say "yes" to those dream projects without hesitation—and actually over-deliver.

Winning at WordPress isn’t just a course; it’s the key to getting your business to that next level. Whether you’re just getting started or already a seasoned designer ready to streamline your workflow, this course is the roadmap to mastering WordPress—no coding required.

For the web designer who is ready to build a badass skillset that makes their career future-proof.

What this program IS

A Step-by-Step Roadmap: This course gives you the exact steps to master WordPress, from setting up your first site to creating advanced, custom websites—without the overwhelm.

Designed for Creatives: Whether you’re a designer, creative entrepreneur, or side-hustler, this course is tailored for visual thinkers who want a streamlined, beautiful workflow.

Your Gateway to Premium Clients: With WordPress skills, you’ll be able to attract higher-paying clients who are ready to invest in their website and see your work as an invaluable asset.

A Confidence Booster: No more second-guessing yourself. You’ll walk away from this course ready to tackle any project like the web design pro you are.

What this program IS NOT

Not Just for Developers: No need to be a tech expert or a coder—this course was made for creatives who want to design with confidence without getting bogged down by technical jargon.

Not About One-Size-Fits-All Solutions: We’re ditching the restrictive templates. This course will teach you how to create fully customized websites, so you’re never boxed in again.

Not Time-Consuming: I get it, you’re busy. That’s why this course is designed to be efficient and packed with actionable steps so you can build your skills without sacrificing time.

Not a Snooze-Fest: Forget boring lessons and endless tech talk. This course is packed with personality and hands-on tutorials that make learning WordPress fun and easy.

Here's What You'll Find Inside

I’ve designed this course with YOU in mind—the creative who’s ready to break through that next barrier in their business but isn’t sure where to start. Here’s how Winning at WordPress will guide you from point A to point B:

01.

10 Jam-Packed Modules & Fluff-Free Lessons

Step-by-step video tutorials that walk you through everything from setting up your first WordPress site to advanced strategies for customization.

02.

Templates and Swipe Files

Get access to pre-made templates and checklists that take the guesswork out of your process for booking clients and having a smooth web design process.

03.

SEO, Hosting & Maintenance Tips

Go beyond design and learn the tech essentials that will help your clients rank higher on google, make their site faster and keep it running smoothly & stress free.

04.

Mentor & Community Support

Not only will we have monthly live Q&A calls where we talk all things web design and business, but you'll have access to the community Slack where you can chat/brainstorm with other web designers (NEW).

We're on This Adventure Together

I know that diving into WordPress might feel like a big leap—but guess what? You’re not doing this alone. From the moment you join Winning at WordPress, you’ve got a cheerleader in your corner (that’s me!) and a community of fellow creatives who are right there with you.

Step-by-step guidance

We’ll tackle each module together, and I’ll be right there helping you through any challenges that pop up along the way.

Monthly live calls

Easily one of my favorite parts about the course. Join me and your fellow web designers live every month to talk more about web design, business and growth.

Your expedition guide

From day one, you’ve got my full support and a community of fellow creatives who totally get what you’re going through.

Office Hours

(NEW) Need feedback about a website you created for a client? Need someone to run ideas by? I'll tackle this durning our weekly office hours.

Challenges & Rewards

(NEW) I'll send out monthly challenges to help you along your journey and entice you to cross the finish line. Accountability is key.

Winning at WP Certificate

(NEW) When you graduate the program, you'll be rewarded an official Winning at WP certificate you can proudly display on your resume.

winning at WordPress course modules

Your Roadmap to Web Design Mastery

Module 1: Intro to WordPress

Understanding the Basics of WordPress

  • Why Choose WordPress for Web Design?
  • Differences Between WordPress.com and WordPress.org
  • Setting Up Your WordPress Website
  • Navigating the WordPress Dashboard

Module 2: Getting Started & Setting Things Up

  • My Go-To Theme and How to Install It
  • Configuring Your Theme Settings
  • Choosing Your Theme Demo & Installing It
  • Setting Up Your Header
  • Setting Up Your Main Menu
  • Setting Up Your Footer
  • What is WP Bakery & Why Do I Use It?
  • Theme Support 

Module 3: Let's Start Designing Your WordPress Website!

  • Let’s Design Your First Page 
  • Using the Template Library to Build Pages
  • Getting Familiar with the Design Elements
  • Typography Elements & Using Type to Make Your Website Better
  • Quick Overview of the Backend Builder
  • Using Image/Media Elements
  • Row & Column Page Structure
  • Adding Spacing & Transforming Content
  • Drag-and-Drop Elements
  • Background Images, Colors, Overlays & More
  • Adding Animation Effects
  • Adding Testimonials
  • Adding Portfolio Pages & Sections
  • Creating Awesome Hero Sections
  • Adding an Email Pop-Up to Your Website
  • My Favorite Elements & Template blocks

Module 4: Essential Plugins for WordPress Web Design

  • What are WordPress Plugins & Why Use Them?
  • Installing and Updating Plugins
  • My Must-Have Plugins

Module 5: Crafting Stunning Landing Pages

  • Strategies on Designing an Amazing Home Page
  • Styling Your Pages
  • Conversion-Centric Design
  • Optimizing for Mobile Responsiveness

Module 6: Blog and Content Creation

  • Creating a Blog Page
  • Adding Blog Posts
  • Using Categories and Tags
  • Writing Engaging Blog Posts
  • SEO Basics for Blogging

Module 7: E-Commerce Integration

  • Installing WooCommerce
  • Other Important WooCommerce Settings
  • Building an Online Store
  • Adding Products and Categories
  • Customizing the Shop Page

Module 8: Website Optimization and Maintenance

  • Performance Optimization
  • Speed and Loading Time
  • Caching and Image Optimization
  • Website Security
  • Website Maintenance
  • Regular Backups
  • Updating Themes and Plugins
  • Troubleshooting Common Issues
  • How to Make Secure Contact Forms

Module 9: Launching Your Website

  • Testing Your Website
  • SEO Optimization
  • Setting Up Analytics
  • Domain Name Configuration
  • Sending video tutorials to the client
  • Going Live, What’s Next?

Module 10: All About Animations

  • My Favorite Animation – The Stacker Effect
  • How to Easily Add Scrolling Text
  • Why Isn’t My Stacker Feature Working?
  • Using the Stacker Effect to Make Text Fade Away

Bonus Module: Sales, VIP Days, Retainers, Pricing & More!

  • Proposal Template
  • Download Your New Resources (done-for-you scripts, templates & more)
  • My On-Boarding Process
  • My Off-Boarding Process
  • Using Branding to Create an Epic Site
  • Recommended Tools for Your Web Design Biz
  • Design Retainers to Scale Your Business
  • VIP Day Breakdown
  • Bonus Selling Lessons (Sales Call Process, Questions to Ask & Other Sales Strategies)
  • Pricing Your Services
  • What Every Web Designer Needs in Their Contract
  • All past monthly live call recordings

COMING SOON:

  • How to create a branded Link in Bio page
  • Creating a “Coming Soon” landing page

You’re doing your web design business a serious disservice if you box yourself into only using one platform

In fact, you’re making it pretty dang hard for yourself to create some serious growth for your web design agency. You can’t truly build a website design business you love and enjoy working in if you’re closing yourself off from opportunities and clients.

THE SUPPORT YOU NEED

MONTHLY

LIVE Q&A

CALLS

Got questions? I’ve got answers. Whether you’re stuck or just need a little nudge in the right direction, I’ll be available to help you out during our monthly live calls and in our Slack channel.

I bet you didn't know...

About 810 million websites use WordPress, and WordPress websites make up an astonishing 43.1% of all websites on the internet.

Only 2.96 million websites use Squarespace. And only 8.5 million websites on Wix.

Those are tiny, tiny numbers compared to WordPress. 

If you ONLY use Squarespace or Wix, you are closing yourself off to literally millions of opportunities. 

But... what if I'm not techy?

No worries! I built Winning at WordPress for designers, not developers. You don’t need to know how to code to build show-stopping sites on this platform. This course is built for those who want to create without limits—whether you’re a web designer or a creative entrepreneur, you can do this. I’ll hold your hand every step of the way and teach you the no-code route to web design success.

How would it feel to finally get those high-budget clients? How would it feel to be THE person someone thinks of when it comes to web design?

the premier web design course

Winning at WordPress will help you:

– Learn how to design stunning websites on WordPress with zeroooo coding required

– Efficiently and strategically design WordPress websites so you don’t waste any time 

– Implements processes that will allow you to enjoy the web design process 

– Expand your potential client base

– Get noticed online for being a WordPress expert 

This program is the key to remastering and reimagining your web design business

Hey new web designers or seasoned Squarespace & Wix professionals…

How would it feel to be considered an expert on more than one website platform? And not just any website platform… THE crème de la crème of all website platforms. Yes, I’m talking about WordPress. 

Are you ready to transcend your website design business? 

Everything you want to achieve in your web design business starts with refining your skills.

You don’t ever want to be in the situation where you have to turn down a dream client because you’re unable to design on the platform of their choice.

Winning at WordPress will make designing on WordPress a breeze.

No more turning down projects or getting ghosted. Once you zero in on WordPress, you’ll be open to so many more opportunities.

GOODBYE COOKIE-CUTTER, HELLO CUSTOM.

Are you ready to create stunning, unique WordPress websites that convert, without ever touching a line of code?

So, how can you be sure that Winning at WordPress is for you? 

— you’re a new or aspiring website designer who wants to learn the creme de la creme of website platforms so you can charge $10k+ for one website

— you’ve been designing websites on Squarespace, Wix or any other platform for years, but you’re ready to open up a new income stream for your business 

— you feel like potential clients or other companies don’t look at you as a pro, and you’re stuck at the “amateur” level

— you’re sick of being married to one website platform, and you’re ready to be the go-to expert for multiple website platforms 

— you want your portfolio and skill set to be able to reflect the high-level clientele you’re going after 

— you want to stand out amongst the other thousands of web design agencies online 

— you want to have a deep understanding of WordPress so you can confidently and easily design stunning websites 

— you’re ready to overcome roadblocks in your web design business, so you can finally start showing up as the expert you know you truly are

Winning at WordPress was created to show you and other designers just how easy and seamless it is to design websites on WordPress. No coding or experience required.

And when I say no coding required… I mean it. I’m here to bust all of the myths about WordPress, and show you that creating websites on WordPress can be fun, spark your creativity and transform your web design agency.

Learning WordPress allows your business to experience major growth. It’s an indispensable skill that will set you up for success.

Winning at WordPress is the foundation for building a lucrative web design business 

Imagine this… you get a PayPal notification that your $12k invoice for web design was paid. Ahh, how nice would that feel?

Stop charging so low for websites, working your booty off, and getting burnt out while barely scraping by.

Instead, learn an invaluable skill that allows you to charge a whole heck of a lot more, and opens you up to a whole new client base.

If you want your web design business to start making more money — this is the skill you need to master.

meet your instructor

If you’re new around here, I’m Alyssa!

Think of me as your web design Fairy God Mother who is here to wave her magic wand and transform you web design business from a sad pumpkin, into a sparkling carriage. Bippity, boppity, BOOP — you ready?? 

I’ve been designing websites on WordPress for almost 10 years now. I’m also an expert in Shopify and Showit. 

Out of my near decade of doing this, I can confirm I’ve always been able to charge the most from WordPress websites. 

I built my web design agency from scratch, and being a master at WordPress definitely helped me fast-track my success… and I want the same for you. 

I’m here to make learning WordPress fun and simple. Let’s roll up our sleeves and get started. 

WARNING: This course will blow your mind

I’ve got a secret for you:
Whether you’re a seasoned web designer or completely new to the game…

There’s always room for improvements, so when you’re ready to take the next step in your web design business, you can do it as seamlessly as possible with Winning at WordPress. 

You've got questions. I've got answers.

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